San Jose, CA (PRWEB) August 06, 2012 ListenLogic, a big data analytics company focused on understanding consumer behavior for large, corporate clients a
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| Apple Reports Fourth Quarter Results |
San Jose, CA (PRWEB) August 06, 2012
ListenLogic, a big data analytics company focused on understanding consumer behavior for large, corporate clients and consultancies, has turned its technology platform to answer a more broadly asked question: Was Apples latest quarterly earnings report a signal to the market or just noise?
The companys most recent earnings were called disappointing, causing a dip in the stock price and a rush for insight into the next quarter. For example, Piper Jaffray analyst Gene Munster found by asking 400 consumers that 65 percent said they expect their next phone to be an iPhone.
Thats good news, but doesnt begin to tell the whole story, said Vincent Schiavone, co-founder and CEO of ListenLogic. Based on what we heard from six million social conversations, the only conclusion we can logically reach is that the launch of the iPhone5 will be epic.
ListenLogic has built its own real-time, big-data stream platform offering performance well beyond Hadoop and designed to provide market research, analytics and consumer behavioral insights to corporate clients. This ability to draw insights from massive amounts of enterprise and unstructured data allows companies to better manage risks across the enterprise and better engage customers.
Apple is not a client, but many financial services and consumer products companies we work with are keenly interested in the company as a model. It is one of a set of brands for which we have created syndicated research offering deeper insights because of their role as essential markers for the overall health of the economy, said Schiavone.
In a just-concluded four-week period, ListenLogic analyzed six million social media conversations devoted to discussing consumer intent to purchase a smart phone. According to the company, the goal was to understand who the customers are, what they are buying and why they are buying. Our mission is to discover answers to questions not yet asked, Schiavone said. Our deeper understanding of big data enables this kind of real, predictive analysis.
In seeking an answer to the market questions about Apple, ListenLogic collected social data well beyond Facebook and Twitter, to include comments on news sites and forums, micro-blogs and online media, including video.
Among the findings were:
There was a substantial increase of nearly 50 percent in intent to purchase the iPhone5 as compared to data on the iPhone4S in 2011. Last year, 58 percent of the pertinent online conversations spoke to purchase. That number today is 73 percent.
That 76 percent of the intent-to-purchase social conversations reference brand rather than any single, specific attribute of the iPhone5. This intense brand loyalty is bad news for Apples competitors who are seeking to either gain or expand a foothold, Schiavone said.
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Source : http://imentalhealth.net/mental-health-disorders/anxiety/apples-next-financial-quarter-will-be-epic-6-million-consumer-social-conversations-reveal-strong-rising-iphone-5-demand
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Commonly question about Apples Next Financial Quarter Will Be Epic; 6 Million Consumer Social Conversations Reveal Strong, Rising iPhone 5 Demand
Do you think Apple stock shares will hit over $350 by mid January?
I m holding 55 shares. I have read the financial statements and they look beautiful. Over 41 analysts maintain a "buy" rating. Cnn money has a high of $450, median of $375 and low of $276. I strongly believe it will go up but I wonder if it will reach that price by January 18? That s their next Quarter statement press release.apple will pass $350 per share but not by mid january for sure. it takes some time to reach that price. Expectation are apple will be about $400-$440 by the end of next year. Nasdaq s prediction show it will be around $370, I doubt it will be that low though.
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